Wonhyuk Rhee

1. Business Director

   Oneway Ticket Studio · Seoul, South Korea

   Project: The Midnight Walkers (PC / Console)

   May 2025 - May 2026

   • 110K → 300K Steam wishlist and 6K → 13K official Discord delivered through coordinated store optimization, tag management, partner community programs, and funnel improvements.
   • Reversed a declining Discord trajectory and lifted new community member retention by 40% by rebuilding onboarding, channel structure, and engagement loops.
   • Reached 4M+ official channel views within 5 months - 11× the prior two-year cumulative - via short-form content and creator-led community operations, feeding additional Steam store traffic.

   ▸+4 more

   • Led integrated business, publishing, community, service and marketing strategy; owned growth targets, go-to-market execution and broader multi-platform expansion.
   • Launched the game into Early Access on Steam with support for 29 languages and established the PlayStation 5 store in late March to begin wishlist acquisition.
   • Built and operated 10+ internal systems via AI-assisted development: analytics dashboards, reporting, web-based customer support, admin tools, 29-language AI localization, Twitch / CHZZK Drops integration, business-automation tooling, and service ops tools.
   • Proposed development direction, detailed planning, and KPI-based roadmaps using competitor analysis, market trends, and game data.

2. Strategic Planning & Business Development

   Kakao Games · Seoul, South Korea

   Project: God Save Birmingham, Section 13, Lost Eidolons: Veil of the Witch (PC / Console)

   Jan 2025 - Apr 2025

   • Moved from Kakao Games Europe to HQ by company decision, reporting directly to the CEO on strategic planning and business development.
   • Identified God Save Birmingham's market potential early and proposed concentrated focus within the Ocean Drive Studio subsidiary slate.
   • Assessed the potential of new and in-development games by designing and executing testing and evaluation processes, ensuring investment feasibility through thorough analysis.

   ▸+7 more

   • Supported development, business and service processes of new game projects, aligning them with market expectations and player needs for successful launch and operation.
   • Developed key materials and provided insights to support publishing strategies and decision-making frameworks, presenting findings to key stakeholders, including the CEO.
   • Established negotiation frameworks and publishing conditions tailored for indie games to enhance operational efficiency and systematically manage risks.
   • Designed LLM-based localization workflows to maximize efficiency and reduce costs while ensuring high-quality translations for testing in non-primary language regions.
   • Designed and executed qualitative and quantitative user research, enabling data-driven strategic decisions.
   • Analyzed global gaming market trends to deliver actionable insights for business growth.
   • Served as a key liaison for development studios, facilitating communication and collaboration between HQ, the EU office and Western marketing partners.

3. Project Manager

   Kakao Games Europe B.V. · Netherlands

   Project: Eternal Return (PC / Console), Guardian Tales (Mobile)

   Apr 2021 - Jan 2025

   • Managed Western publishing and live service for Eternal Return and Guardian Tales across EU, NA, OC and SA.
   • Proposed a data-validated core gameplay shift (team-based direction) to the dev team; the shift drove a global turnaround of 4x launch traffic and 210% of revenue target.
   • Used player data and community insight to guide service and growth decisions across the regions.

   ▸+3 more

   • Designed grassroots esports, creator partnerships, and community programs that increased participation by 300% and lifted ranked play by 25%.
   • Built a cross-functional operating model across development, community, marketing, analytics and localization while supporting regional platform relationships including Steam and Microsoft Store.
   • Designed AI/LLM-based localization systems and Tableau KPI dashboards to improve decision speed, operating efficiency, and global service execution.

4. Dev Publishing Project Manager

   PUBG Corporation · Seoul, South Korea

   Project: PUBG (PC)

   Feb 2020 - Apr 2021

   • Bridged development and global publishing teams to translate player and market signals into service priorities for PUBG Global PC.
   • Coordinated regional communication strategies and community programs to support consistent execution across markets and reduce region-specific risk.
   • Planned and supported global Twitch Drops, live events and creator programs for large-scale international campaigns.

   ▸+1 more

   • Designed player feedback systems and combined in-game data with community insight to inform development decisions and service improvements.

5. Central Strategy Project Manager

   PUBG Corporation · Seoul, South Korea

   Project: PUBG (PC)

   Apr 2019 - Feb 2020

   • Developed quarterly global service strategies and health metrics for PUBG PC based on player behavior, market research and regional publishing feedback.
   • Combined player data, community feedback and market signals to propose roadmap priorities and service improvements.
   • Supported stakeholder alignment and cross-regional execution standards to improve overall player experience.

6. Lead, Live Service & Community / Service Policy

   PUBG Corporation · Seoul, South Korea

   Apr 2018 - Mar 2019

   • Led service policy and player-governance work during a period of rapid global expansion; built standardized operating policies for global service stability.
   • Designed and implemented fraud-prevention and enforcement measures, including hardware-ban systems and region-aware policy standards.
   • Coordinated security, community and development teams to improve operational consistency, issue response and service resilience.

7. Anti-Cheat and Fraud Data Analyst

   PUBG Corporation · Seoul, South Korea

   Jul 2017 - Apr 2018

   • Built detection and monitoring systems for cheating, fraud, team killing, abnormal teaming and other integrity violations using large-scale game data.
   • Developed automated flagging and investigation workflows to improve speed and precision in suspicious-player review.
   • Evaluated anti-cheat solutions and designed countermeasures for Steam trade abuse and related integrity risks.

8. Service Operations & Player Support

   Riot Games Korea · Seoul, South Korea

   Project: League of Legends (PC)

   Nov 2012 - Jun 2017

   • Led anti-cheat and service-integrity initiatives for the Korea server, building detection algorithms and automated monitoring systems for cheating, exploits and abuse.
   • Built internal web-based ops tools, security systems and customer-support automation to scale support and abuse handling.
   • Achieved top customer-satisfaction performance in the support org while running high-volume player operations.

   ▸+1 more

   • Developed policies and operational processes for toxic behavior, exploit abuse, account-related abuse and broader service integrity issues.

Resume available on request - reach out through any channel above.